Typosquatting as a strategy: faecbook, twitterrPosted: November 9, 2011
Businessweek has a piece on “typosquatting” – the strategy of buying up the misspelled domain names of popular web sites like twitter and facebook — faecbook, twitterr. Apparently the practice is very common. And, the most common misspellings generate significant traffic – for example, goggle.com had 824,850 unique visitors in September of this year.
So, there’s some work that studies the phenomenon of typosquatting, the origins of common mis-spellings (“fat finger”-effect), perpetrators etc. Here’s a paper by Tyler Moore and Benjamin Edelman (pdf), Measuring the perpetrators and funders of typosquatting.
From the above paper – here’s a comparison of candidate typo domains (based on established measure) compared with found domains. (Looks like there are still some opportunities out there.)