Mastering Strategic ManagementPosted: November 25, 2011
I have to be careful with this post as four-five good friends have written textbooks in strategy — all of them, I’m sure, are excellent. So, Flat World Knowledge now has a strategy textbook forthcoming, Mastering Strategic Management. Flat World’s model is to deliver a low-cost alternative to existing textbooks: online access to the textbooks is free and then a fee is charged for downloading (and there are also audio versions etc).
I haven’t personally used a textbook in my teaching for six-seven years. I frankly prefer the flexibility that comes from putting together a set of readings that fits my own teaching style and agenda. But, it is nice to see additional alternatives popping up for teaching. Flat World Knowledge also has a Principles of Management, Organizational Behavior and an International Business textbook.