What I Didn’t Learn in Business School: A Strategy NovelPosted: November 7, 2011
A lot of alternative ways for teaching strategy seem to be emerging. I recently, for example, ran into a cartoon series that tries to teach basic concepts of strategy: Atlas Black: Managing to Succeed (there’s even a movie trailer, here’s the WSJ story: can b-school students learn from cartoons?). Cartoons and strategy, really?
Hmm. I have to say that everything in me resists reducing strategic and organizational knowledge to cartoons, seems to really cheapen the field. I’m sure they are not meant as stand-alone materials – but still. To put my Mike hat on – are there equivalent cartoons to teach the hard sciences, say, physics? And, at what level can you teach something via cartoons? Obviously the intended audience matters – a lot.
There’s also a strategy novel – written by Jay Barney and Trish Clifford:What I Didn’t Learn in Business School: How Strategy Work in the Real World. I haven’t read it – though am curious and plan on getting to it sometime soon.
If any readers have already read it – leave a comment.