Reality distortion field and strategyPosted: October 25, 2011
I’ve been reading the new Steve Jobs biography and I find the possibilities of the “reality distortion field” quite promising for strategy (well, we do have lots of research on “framing” that indeed relates). When I worked in venture capital, I saw lots of entrepreneurs try to distort reality, some successfully, many not. Perhaps more on the RDF concept once I’ve finished the 571-page book.
Here’s Dilbert poking fun (click below). The use of superlatives (particularly by Jobs) in Apple product launches was simply ridiculous – but, in the end, his spell seems to have worked on many (including me: I use a lot of Apple products).